- Launched by: Prime Minister Narendra Modi on 2 August 2026.
- Nodal Ministry: Ministry of Youth Affairs and Sports through MY Bharat (Mera Yuva Bharat).
- Objective: To mobilise youth in the fight against drug abuse and build a Nasha Mukt Bharat as a foundation for Viksit Bharat @2047.
- Theme: “Nasha Mukt Yuva for Viksit Bharat.”
- Duration: Implemented as a 100-week nationwide campaign involving sustained awareness and community engagement.
- Implementation: Conducted through MY Bharat, educational institutions, youth organisations, volunteers and community networks.
- Key Activities:
- Anti-drug awareness campaigns in schools, colleges and universities.
- Youth pledge against substance abuse.
- Debate, painting, slogan-writing and quiz competitions.
- Community outreach programmes and awareness sessions led by youth icons.
- Promotion of healthy lifestyles through youth participation.
- Prime Minister’s Message:
- Youth are the driving force behind Viksit Bharat.
- Drug abuse destroys lives, careers and families.
- Parents, teachers and society should maintain open communication with youth to prevent addiction.
- Drug trafficking was described as a tool used by hostile forces to weaken society.
- Significance:
- Strengthens the Nasha Mukt Bharat Abhiyaan (NMBA).
- Promotes a Jan Andolan (people’s movement) against substance abuse.
- Encourages youth leadership in achieving a healthy and productive India.
For a UPSC Prelims Current Affairs article- Click here
UPSC Prelims Question
Q. With reference to the ‘Nasha Mukt Yuva for Viksit Bharat Sankalp Abhiyan’, consider the following statements:
- It is implemented by the Ministry of Youth Affairs and Sports through MY Bharat.
- It aims to mobilise youth against drug abuse as part of the vision of Viksit Bharat @2047.
- The campaign includes awareness programmes, youth pledges and competitions in educational institutions.
Which of the statements given above is/are correct?
A. 1 and 2 only
B. 2 and 3 only
C. 1, 2 and 3
D. 1 only
Answer: C
Explanation: The campaign is a nationwide initiative of the Ministry of Youth Affairs and Sports implemented through MY Bharat to mobilise youth against substance abuse using awareness drives, pledges, competitions and community participation, supporting the vision of Viksit Bharat @2047.
